The Grand Final of All-India K-pop Contest 2025, India's biggest live celebration of Korean pop culture, was organised by Korean Cultural Centre India in New Delhi on July 19. True to its tagline, “One Beat, One India, Over a Decade of K-Pop”, the All India K-pop Contest has played a pioneering role in the spread of Hallyu (the Korean Wave) in India over the past 15 years. The event, which has over the years unearthed some exceptional talent in India, marked its 15th edition with high-octane performances by K-pop enthusiasts from across the country.

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▲︎ Indian audiences queued up outside the venue to see the K-pop contest.

▲︎ At the beauty booth inside the venue, Indian audiences experienced Korean cosmetic products.

▲︎ Delhi-based K-pop group, ‘3plus4crew’ was awarded the top prize in the dance category after a scintillating performance to ‘Super’ by Seventeen.

▲︎ In the vocal category, Shylee Preetam from Hyderabad, was announced as the winner after her soulful performance on ‘U & I’ by Ailee.

▲︎ In the inaugural ‘rap’ category competition that was introduced this year, Riniya Taku from Itanagar was adjudicated as the winner after performing to ‘Backpacker’ by Zerobaseone.

▲︎ Indian K-pop lovers were over the moon as NOMAD performed to their blockbuster titles such as ‘No Pressure’, ‘California Love’, ‘Compare’ and ‘Carnival’.

▲︎ In a special ‘Fan Meeting’ session, the five members of NOMAD – Sangha, Doy, One, Rivr, and Junho – also interacted with their Indian fans and tried their hand at learning some Hindi greetings.

▲︎ A celebratory moment as the winners and judges gathered on stage for a group photograph.